General term for activities in connection with corporate or governmental innovation
Research and development (R&D or R+D), known in some countries as experiment and design, is the set of innovative activities undertaken by corporations or governments in developing new services or products. R&D constitutes the first stage of development of a potential new service or the production process. Although R&D activities may differ across businesses, the primary goal of an R&D department is to develop new products and services.
https://en.wikipedia.org/wiki/Research_and_development