National Geographic (formerly The National Geographic Magazine, sometimes branded as Nat Geo) is an American monthly magazine published by National Geographic Partners. The magazine was founded in 1888 as a scholarly journal, nine months after the establishment of the society, but is now a popular magazine. In 1905, it began including pictures, a style for which it became well known. Its first color photos appeared in the 1910s. During the Cold War, the magazine committed itself to present a balanced view of the physical and human geography of countries beyond the Iron Curtain.
https://en.wikipedia.org/wiki/National_Geographic