Yosh

The Selling Economy

No. of episodes

7

Latest episode

2026-10-29

Where can you listen?

B2B selling is going through its biggest structural change in 30 years. Each week, Jeff "Yosh" Yoshimura talks with the CROs, operators, founders and frontline sellers living it.

The economics haven't moved yet. Sales and marketing still runs near 47% of revenue. Ramp still takes 5.7 months. Roughly 70% of a rep's week still goes to work that isn't selling.

The Selling Economy is a weekly conversation about the structural change underneath all of it: the buyer who arrives already knowing what you sell, the org still built for the era that's ending, and what it takes to convert busywork into selling time and compound what the team knows. What's actually working — no jargon, no theatre, no product pitch.

Every guest gets the same first question: forget the hype for a second — what's the one thing AI now makes possible in selling that genuinely gets you excited?

New episodes weekly.