Categorical
The Difference Engine | B2B Category Design | Private Equity | Venture Capital
- No. of episodes
- 82
- Latest episode
- 2026-07-15
Where can you listen?
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The Difference Engine helps founders and funders maximise business growth through category design.
Hosted by two British northerners with decades of experience in launching, managing, and marketing disruptive tech companies.
Paul Maher and Jonathan Simnett have been there, done it and thrown away the slogan t-shirts - now they'll help you become a category king.
The Difference Engine - Disrupting Tech Strategy
https://www.becategorical.com/