Laura Colagrande
Soft Sides
- No. of episodes
- 17
- Latest episode
- 2026-02-16
Where can you listen?
Apple Podcasts
Podtail
Google Podcasts
RSS
Welcome to Soft Sides, the show where we explore the intangible, sometimes emotional, soft sides of Go-To-Market teams. The biggest challenge for GTM leaders is not the work itself. The hardest part is building the right team, getting alignment, learning how to navigate difficult conversations, and feeling that your work matters to you and others. Our first series focuses on "influence," featuring candid conversations with CMOs, CROs, product, and partnership leaders as we break down challenges and redefine influence. New episodes are released weekly.
softsides.substack.com