How to Prepare for Customer Buyer Persona Interviews

How well do you know your buyer personas? Do you thoroughly understand their needs and pain points—and why they decide to purchase from you instead of your competitors? This information is the cornerstone of a successful inbound marketing strategy. With it, you can fine-tune your messaging so that it truly speaks to your audience and their needs. Without it, you run the risk of sending a generic or off-target message that doesn’t resonate with your audience. Which would you rather have?

SmartBug, HubSpot's highest-rated Elite partner and three-time HubSpot North American Partner of the Year, delivers complete marketing, revenue operations, integrations and HubSpot solutions. Join our podcast as we interview industry experts across marketing, sales, customer success, and technology. Get actionable insights from the leaders powering growth for mid-market and enterprise organizations.

• No. of episodes: 62
• Latest episode: 2019-10-16
• Business Management Marketing

Where can you listen?