Promoting Consulting Business Through Content Marketing | Interview with Punit Bhatia

In this episode of the Secure and Simple Podcast, host Dejan Kosutic interviews Punit Bhatia, founder of FIT4Privacy Consulting Company, author of 4 books on GDPR, and host of the FIT4Privacy podcast. Punit shares his journey from working at a bank to becoming a leading consultant in privacy and AI governance. He discusses the importance of content marketing, personal branding, and consistency in building a consultancy business. Punit also provides insights into how creating expert materials, publishing books, speaking at events, and maintaining a presence on platforms like YouTube and LinkedIn have contributed to his success. Tune in to learn best practices for promoting your consultancy and establishing a strong professional network.

Links from the episode:
- Conformio software to streamline and scale ISO 27001 implementation and maintenance for your clients: https://advisera.co/Conformio-software
- White label documentation toolkits for NIS2, DORA, ISO 27001, and other ISO standards to create all the required documents for your clients: https://advisera.co/page-all-toolkits
- Accredited Lead Auditor and Lead Implementer courses for various standards and frameworks to show your expertize to potential clients: https://advisera.co/Consultant-Courses
- Company Training Academy with numerous videos for NIS2, DORA, ISO 27001, and other frameworks to organize training and awareness programs for your client’s workforce: https://advisera.co/page-Company-Training-Account

(00:00) - Interview with Punit Bhatia(01:02) - Starting a Consulting Career: Punit's Journey(03:47) - The Freedom of Being an Independent Consultant(04:36) - Building an International Clientele(07:33) - Visibility and Content Marketing Strategies(13:02) - Effective Use of Social Media Channels(18:14) - The Podcast Journey(23:21) - Leveraging Content for Business(25:49) - The Role of Books in Brand Building(27:39) - The Importance of Consistency(34:53) - Expanding Expertise to AI(36:45) - Future of AI and Privacy Standards(39:56) - Final Thoughts and Recommendations(41:13) - Useful Resources for Consultants

“Secure & Simple” demystifies governance and compliance challenges faced by consultants, as well as professionals acting as fractional CISOs in companies. The podcast is hosted by Dejan Kosutic, an expert in cybersecurity governance, ISO 27001, NIS2, and DORA. The episodes present topics in an easy-to-understand way and provide you with insight you won’t be able to find elsewhere.

To provide comments, suggest topics for the next episodes, or express your interest in participating in the show, contact us at [email protected].

Learn more about ISO 27001, NIS2, and DORA at https://advisera.com.

• No. of episodes: 10
• Latest episode: 2025-06-03
• Business Technology Management

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