Product-Led Growth with Fexingo: PLG Strategy, Self-Serve Software, and Modern SaaS Sales
- No. of episodes
- 95
- Latest episode
- 2026-07-06
Where can you listen?
Spotify
Podtail
Google Podcasts
RSS
Lucas and Luna examine how product-led growth (PLG) is reshaping SaaS sales, from self-serve freemium models to enterprise conversion tactics. Each episode dissects a specific PLG playbook—Slack's viral loops, Calendly's frictionless signup, Figma's collaborative onboarding—and maps the metrics that matter: activation rate, time-to-value, expansion MRR. Lucas brings the data: cohort analyses, pricing experiments, and NPS benchmarks from public filings and industry reports. Luna tests the logic: Is self-serve actually cheaper? Does product-qualified lead scoring beat sales-qualified? Where does PLG fail (high-commitment verticals, regulated industries)? They avoid hype and focus on trade-offs—when to invest in self-serve vs. sales-assist, how to balance product-led and sales-led motions, and what retention curves reveal about product-market fit. This show is for product managers, growth leads, and SaaS founders who want the mechanics, not the manifesto. Each conversation ends with a tension: Can a PLG company really scale beyond SMBs without losing its viral edge?#ProductLedGrowth #PLGStrategy #SaaS #SelfServeSoftware #UserActivation #Freemium #ProductQualifiedLeads #ExpansionMRR #SaaSmetrics #GrowthStrategy #SalesLedGrowth #ProductMarketFit #B2BSaaS #StartupGrowth #Business #FexingoBusiness #BusinessPodcast #TechnologyKeep every episode free: buymeacoffee.com/fexingo