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Managing the Customer Experience
Alexander Chernev

Managing the Customer Experience

No. of episodes
46
Latest episode
2025-10-01
Business Management Marketing

Where can you listen?

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This podcast is based on The Customer Science Handbook by Alexander Chernev, professor of marketing at the Kellogg School of Management at Northwestern University. Drawing on decades of research in psychology, behavioral economics, and marketing, it examines the forces that shape customer behavior and offers a systematic approach to creating customer value. Across the different aspects of the customer experience—from triggering a dormant customer need and engaging customers with the company’s offerings to designing impactful consumption experiences and building enduring customer loyalty—this podcast will help you create transformative customer experiences.

Episodes

Questions & Answers

How many episodes are there of Managing the Customer Experience?

There are 46 episodes avaiable of Managing the Customer Experience.

What is Managing the Customer Experience about?

We have categorized Managing the Customer Experience as:

  • Business
  • Management
  • Marketing

Where can you listen to Managing the Customer Experience?

Managing the Customer Experience is available, among others places, on:

  • Spotify
  • Apple Podcasts
  • Podtail
  • Google Podcasts

When did Managing the Customer Experience start?

The first episode of Managing the Customer Experience that we have available was released 1 October 2025.

Who creates the podcast Managing the Customer Experience?

Managing the Customer Experience is produced and created by Alexander Chernev.