Sacred Games put Netflix India on the map. Roadies is how it plans to stay there
2026-11-01
Netflix paid 175 crore for the Hindi version of a single blockbuster. For a season of Roadies, the college-favourite reality show, it reportedly paid 18 and even agreed to share it with rival JioHotstar, something you wouldn't expect a platform built on exclusivity to do.
Today, on our first video episode of Daybreak, we look at the platform that made its name on shows like Sacred Games and Lust Stories ended up here. The answer runs through the family living room, a growing fear of offending someone, and how often you open the app. The question is: is the pivot working? And, what does it cost?
Credits:
Host: Rachel Varghese
Journalist: Debanjali Biswas
Direction: Rajiv CN
Video Producer: Rajiv CNDaybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
Daybreak
The Ken- No. of episodes
- 867
- Latest episode
- 2026-11-01
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Business news is complex and overwhelming. It doesn’t have to be. Every day of the week, from Monday to Friday, Daybreak tells one business story that’s significant, simple and powerful.
Hosted from The Ken’s newsroom by Snigdha Sharma and Rachel Varghese, Daybreak relies on years of original reporting and analysis by some of India’s most experienced and talented business journalists.