Contra Indicated: Unconventional Conversations on AI, Behavior, and Healthcare Marketing
- No. of episodes
- 5
- Latest episode
- 2026-10-21
Where can you listen?
Contra Indicated challenges conventional thinking in healthcare and pharmaceutical marketing through candid conversations with OptimizeRx leaders and industry experts. Each episode explores artificial intelligence, behavioral science, omnichannel strategy, predictive analytics, real-world data, audience targeting, HCP engagement and patient engagement—revealing how smarter healthcare marketing can drive meaningful action and measurable behavior change.