Building Brands with Fexingo: Identity, Reputation, and Long-Term Business Equity

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Latest episode

2026-07-06

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Lucas and Luna examine the anatomy of brand endurance—how identity, reputation, and customer trust accumulate into long-term business equity. Each episode picks a single brand or sector (Patagonia's mission consistency, Nintendo's IP stewardship, Marriott's reputation recovery after data breaches) and dissects the specific decisions that built or eroded its value over decades. Lucas, the lead host, brings a journalist's rigor: he asks for the numbers behind brand loyalty (repeat purchase rates, net promoter scores, brand contribution to enterprise value) and the timelines (how long did it take Nike to rebuild after the sweatshop scandals?). Luna, the engaged interlocutor, pushes back with the human side—what do customers actually remember, and why do some companies get second chances while others don't? Their conversations avoid marketing jargon; instead they talk about trade-offs: short-term revenue vs. reputational risk, consistency vs. cultural relevance, global consistency vs. local authenticity. Every episode ends with a specific tension for the listener: when you're deciding whether to change a logo, rebuff a PR crisis, or launch a sub-brand, whose memory are you managing—the customer's or the market's?#BrandEquity #BrandIdentity #CorporateReputation #BrandStrategy #CustomerLoyalty #Patagonia #Nintendo #Marriott #ReputationManagement #BrandTrust #LongTermValue #BusinessHistory #Marketing #BrandBuilding #FexingoBusiness #BusinessPodcast #DailyBusinessShow #StrategicBrandingKeep every episode free: buymeacoffee.com/fexingo

Episodes

Questions & Answers

How many episodes are there of Building Brands with Fexingo: Identity, Reputation, and Long-Term Business Equity?

There are 97 episodes avaiable of Building Brands with Fexingo: Identity, Reputation, and Long-Term Business Equity.

Where can you listen to Building Brands with Fexingo: Identity, Reputation, and Long-Term Business Equity?

Building Brands with Fexingo: Identity, Reputation, and Long-Term Business Equity is available, among others places, on:

Podtail
Google Podcasts

When did Building Brands with Fexingo: Identity, Reputation, and Long-Term Business Equity start?

The first episode of Building Brands with Fexingo: Identity, Reputation, and Long-Term Business Equity that we have available was released 19 May 2026.

Who creates the podcast Building Brands with Fexingo: Identity, Reputation, and Long-Term Business Equity?

Building Brands with Fexingo: Identity, Reputation, and Long-Term Business Equity is produced and created by Fexingo.