SBC Media
Behind The Badge - A sports sponsorship podcast
- No. of episodes
- 11
- Latest episode
- 2024-03-27
Where can you listen?
Apple Podcasts
Spotify
Podtail
Google Podcasts
RSS
Hosted by SBC Sponsorship Director George Harborne and a rotating cast of SBC Editorial experts, Behind The Badge is the sports sponsorship podcast, interviewing sports teams about the commercial side of the industry.
Providing a perspective on sports that is rarely seen, we challenge global leaders to place a closer analysis on sponsorship, fan engagement and how some of the biggest names in the industry look to evolve from a commercial perspective.