100 Objects #22: AOL Disc
99% Invisible

100 Objects #22: AOL Disc

2026-10-30

34:13

In 1998, the recording industry was thriving. But the company pressing more compact discs than anyone else in America wasn't a record label…it was an internet company: America Online. The AOL Disc was a marketing coup—hugely successful. It’s not an overstatement to say that it’s the campaign that introduced America to the internet. Because of how well it worked, for a while the internet was AOL. And then… it felt like AOL just disappeared. So what happened? Alex Goldman (Reply All, Hyperfixed) finds out.

A History of the United States in 100 Objects is a production of 99% Invisible and BBC Studios.

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99% Invisible

Roman Mars
No. of episodes
838
Latest episode
2026-10-30

Where can you listen?

Design is everywhere in our lives, perhaps most importantly in the places where we've just stopped noticing. 99% Invisible is a weekly exploration of the process and power of design and architecture. From award winning producer Roman Mars. Learn more at 99percentinvisible.org.

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