Storytelling that Sells: How to Influence B2B Buyers with Emotion w/ Tara Ramroop, Director of Content Marketing @ Braze
We all know B2B marketing is about more than just features and data—it’s about connecting with your buyers on a deeper level.
The problem? B2B marketers often get stuck in the weeds of rational, logical content and miss the emotional triggers that actually drive purchase decisions.
The key to closing more deals? Storytelling. Feels cliché. We know.
That’s why we’re digging into the best scholarly research we can find to discover how to craft stories that build trust, resonate deeply, and ultimately close deals.
Paxton is joined by Tara Ramroop, a former journalist and the Director of Content Marketing at Braze.
What You’ll Learn: How to increase conversion rates with effective storytelling;How major technology brands are using archetypes to reduce uncertainty;The story structure that C-suite executives love;And how to discover and tell the best stories in your data and people.Resources:https://www.linkedin.com/in/tararamroop
"Stories connect like people, people to people, businesses to businesses, businesses to humans in those businesses. And they also inspire." - Tara Ramroop
Timestamps:03:35 - What storytelling means in B2B marketing
08:15 - How bus wraps and billboards fit into the story framework
12:28 - Demonstrating understanding vs. hard selling
16:22 - Audience segmentation based on behaviors and pain points
19:58 - Operationalizing storytelling with processes and tools
25:23 - Building ROI case and getting scrappy with limited resources
The Campaign | A Marketing Podcast by 97th Floor
The Campaign is a marketing podcast about better knowing your audience, innovating beyond best practice and converting visitors into customers.
97th Floor is the number one digital marketing agency built to create pipeline and revenue for clients by crafting and executing custom, audience-first channel strategies that deliver bottom-line results. Our core services include SEO (Search Engine Optimization) and AI Search Optimization, Advertising (PPC, SEM, Social Ads, Display), and Content Marketing.
For over twenty years, 97th Floor has worked in the cybersecurity, finance, industrial and manufacturing, insurance, software, and health and wellness industries. 97th Floor proudly works with a diverse range of clients, from well-funded startups to Fortune 50 companies, including Oracle, McKinsey & Company, Google, Crumbl, and Princess Cruises.
Learn more and schedule a discovery call at 97thfloor.com.
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