Internal Search: The Conversion Channel You’re Not Tracking w/ Justin Loera, Owner of Loera Consulting and Search Expert
In this episode Pax and Justin Loera discuss internal site search–a forgotten gold mine of data and audience insights to inform content strategy and sales enablement. Data from internal search can help improve conversion rates, reveal gaps in the content journey or optimization needs, and increase customer loyalty and trust as they find what they need right on your site.
What You’ll Learn: If your brand should be investing in internal site searchThe massive missed opportunities for companies that don’t take this seriouslyHow to use internal site search data to make improvements for marketing, sales, and company-wideHow to balance on-site search with traditional SEOResources:Request a free AIO Audit: http://97thfloor.com/ai-audit
Connect with Justin on LinkedIn: https://www.linkedin.com/in/justin-loera-a156969Read the article: https://97thfloor.com/articles/podcasts/internal-search-the-conversion-channel-youre-not-tracking↗
"You could have the best search engine in the world, but if your content isn't good, it doesn't matter. And it's an inverse relationship too. You could have great content, poor search, and still have the same problem." - Justin Loera
Timestamps:02:43 - Which companies need internal search
05:44 - The data goldmine vs. Google Analytics
16:51 - Building the C-suite business case
23:53 - Teams that benefit from search data
25:15 - Breaking down team silos
The Campaign | A Marketing Podcast by 97th Floor
The Campaign is a marketing podcast about better knowing your audience, innovating beyond best practice and converting visitors into customers.
97th Floor is the number one digital marketing agency built to create pipeline and revenue for clients by crafting and executing custom, audience-first channel strategies that deliver bottom-line results. Our core services include SEO (Search Engine Optimization) and AI Search Optimization, Advertising (PPC, SEM, Social Ads, Display), and Content Marketing.
For over twenty years, 97th Floor has worked in the cybersecurity, finance, industrial and manufacturing, insurance, software, and health and wellness industries. 97th Floor proudly works with a diverse range of clients, from well-funded startups to Fortune 50 companies, including Oracle, McKinsey & Company, Google, Crumbl, and Princess Cruises.
Learn more and schedule a discovery call at 97thfloor.com.
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