How to Spot SEOs Worth their Chops in the AI World of Search w/ Nick LeRoy, SEO Consultant
You don’t have to be an expert in SEO to know that the search landscape is more volatile than ever before.
AI has completely disrupted search, to say nothing of major algorithm updates and changes in search behavior.
What worked for SEO in the past decade just won’t cut it in the decade ahead.
Marketing leaders need SEOs they can place full confidence in to navigate the new AI world of search.
Join SEO Consultant Nick Leroy and Paxton Gray to hear what success will look like for SEO moving forward and what signs to look for in an SEO with the skills to carry your organic strategy through to the future.
What You’ll Learn: How SEO success may look different in 2025,The markers of an SEO expert you can trust and the red flags to avoid, andThe right way to think about investing in SEO.Resources:https://www.linkedin.com/in/nickleroyseo
"If it's not expensive, time consuming, or take a lot of resources, 95% of the time, it's not going to provide value for SEO." - Nick LeRoy
Timestamps:03:39 - 2025 SEO changes: biggest pivot in 15 years
06:09 - Why flat SEO performance is actually a win
12:20 - Mass content strategy sustainability debate
17:54 - SEO expensive/resource rule for real growth
23:16 - Moving SEO out of marketing into product teams
26:54 - Beyond skyscraper method: innovation over incrementalism
The Campaign | A Marketing Podcast by 97th Floor
The Campaign is a marketing podcast about better knowing your audience, innovating beyond best practice and converting visitors into customers.
97th Floor is the number one digital marketing agency built to create pipeline and revenue for clients by crafting and executing custom, audience-first channel strategies that deliver bottom-line results. Our core services include SEO (Search Engine Optimization) and AI Search Optimization, Advertising (PPC, SEM, Social Ads, Display), and Content Marketing.
For over twenty years, 97th Floor has worked in the cybersecurity, finance, industrial and manufacturing, insurance, software, and health and wellness industries. 97th Floor proudly works with a diverse range of clients, from well-funded startups to Fortune 50 companies, including Oracle, McKinsey & Company, Google, Crumbl, and Princess Cruises.
Learn more and schedule a discovery call at 97thfloor.com.
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