How to Get More ROI from Every Marketing Channel with CRO w/ Chad Sollis, CMO @ AudioEye
Marketing is more unpredictable than ever—ad costs rise, algorithms change, and audience behaviors shift overnight. But there’s one thing you can control: how effectively you convert the traffic you do get.
That’s where CRO (conversion rate optimization) becomes your force multiplier—turning uncertainty into opportunity and making every marketing channel more profitable.
What You’ll Learn: How to identify and guide high-intent vs. low-intent visitors to the right next step Why behavioral segmentation is key to higher conversions, and how to do itThe 80% rule that changes the game for continuous testingResources:https://97thfloor.com/articles/podcasts/how-to-get-more-roi-from-every-marketing-channel-with-cro/
https://www.linkedin.com/in/sollis
"Usually without a doubt the lowest hanging fruit and opportunity to double leads, double revenue really quickly [is conversion optimization]." - Chad Sollis
Timestamps:03:19 - Chad's 90-day battle plan: data, long-tail, CRO
07:48 - Actionable audience insights through clickstream analysis
14:59 - CRO testing framework: audience (70%), content, creative
19:29 - Accessibility as $8 trillion business opportunity
21:52 - AudioEye's three-pronged accessibility approach
24:05 - How accessibility boosts SEO and GEO
The Campaign | A Marketing Podcast by 97th Floor
The Campaign is a marketing podcast about better knowing your audience, innovating beyond best practice and converting visitors into customers.
97th Floor is the number one digital marketing agency built to create pipeline and revenue for clients by crafting and executing custom, audience-first channel strategies that deliver bottom-line results. Our core services include SEO (Search Engine Optimization) and AI Search Optimization, Advertising (PPC, SEM, Social Ads, Display), and Content Marketing.
For over twenty years, 97th Floor has worked in the cybersecurity, finance, industrial and manufacturing, insurance, software, and health and wellness industries. 97th Floor proudly works with a diverse range of clients, from well-funded startups to Fortune 50 companies, including Oracle, McKinsey & Company, Google, Crumbl, and Princess Cruises.
Learn more and schedule a discovery call at 97thfloor.com.
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