How to Consolidate, Optimize, and Finally See SEO Results w/ Mike Witham, Head of SEO @ 97th Floor
If you’re investing in SEO but not seeing results, your content might be the problem.
97th Floor’s Head of SEO, Mike Witham, built the Content Consolidation Audit to cut waste, boost rankings, and drive real results.
In this episode of The Campaign, Mike joins 97th Floor CEO Paxton Gray to break down the audit process and show how consolidation and optimization can have an immediate impact on organic revenue.
What You’ll Learn: How to fix SEO that isn't delivering resultsStrategies to recover from Google algorithm updatesBest practices for site migrations and mergesHow to optimize legacy sites with complex content historiesSolutions for "crawled, not indexed" page issuesResources:https://97thfloor.com/articles/podcasts/how-to-consolidate-optimize-and-finally-see-seo-results/
https://www.linkedin.com/in/michael-o-witham
"The more content that you produce, the more you're going to stray from your core topic. And the harder it's going to be for crawlers for these LLMs to understand what it is you do." - Mike Witham
Timestamps:02:49 - What content consolidation audit is
07:19 - Benefits of consolidating content
10:20 - How thin content hurts AI visibility
16:42 - When to redirect vs. optimize pages
28:00 - Using Search Console to find problems
32:31 - Evaluating new content strategy
The Campaign | A Marketing Podcast by 97th Floor
The Campaign is a marketing podcast about better knowing your audience, innovating beyond best practice and converting visitors into customers.
97th Floor is the number one digital marketing agency built to create pipeline and revenue for clients by crafting and executing custom, audience-first channel strategies that deliver bottom-line results. Our core services include SEO (Search Engine Optimization) and AI Search Optimization, Advertising (PPC, SEM, Social Ads, Display), and Content Marketing.
For over twenty years, 97th Floor has worked in the cybersecurity, finance, industrial and manufacturing, insurance, software, and health and wellness industries. 97th Floor proudly works with a diverse range of clients, from well-funded startups to Fortune 50 companies, including Oracle, McKinsey & Company, Google, Crumbl, and Princess Cruises.
Learn more and schedule a discovery call at 97thfloor.com.
Where can you listen?
