Ep.63 | Marc Guldimann | Founder & CEO at Adelaide
Sean is joined by Marc Guldimann, Founder & CEO at Adelaide.
Chapters below 👇
00:15 - Marc's Career Journey
07:12 - Inspiration Behind Adelaide's Name
08:20 - Building a Team Roadmap
09:55 - Top Line View of Attention in Media
13:00 - Establishing Attention as a Mainstream Media Currency
16:36 - Attention and how Media is now Bought
19:02 - Incentives for Advertisers, Platforms and Consumers
24:10 - Content: Quality vs Quantity
28:30 - Entrepreneurship from an Early Age
29:10 - Marc's Career Advice
Programmatic Pulse
This podcast series will interview industry leaders in Programmatic, AdTech & MarTech to dissect their career journeys, strategies and actionable insights, providing an invaluable roadmap for those looking to excel in the space. Alongside these conversations, we'll share the latest industry trends, technologies and innovations to provide a comprehensive 360-degree view of the programmatic landscape.
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