How to Charge What You’re Worth - Jake Hundley, CEO of Evergrow Marketing
Jake Hundley (CEO of Evergrow Marketing, Host of The Agency Growth Podcast) operates in the landscaping & lawn care industry. To date, 100% of their business has come inbound - which is a dream state for most agency owners.
Jake and his co-founder Cody both worked at agencies prior to founding their own, and they recommend doing the same to anyone looking to become an owner. When they set up their flow, Jake and Cody picked tools that were easily scalable and repeatable, as productization was their number one priority from the start.
Even though local lead gen is their speciality, they still reject clients outside of the landscaping and lawn care industries, as their internal processes aren’t fully fleshed out for other industries and they see no value in trying to expand their offer due to how many operational difficulties custom offers bring.
Tune into the full episode to learn how to better productize your service!
HIGHLIGHTS:
0:00 Intro
4:24 Revenue retention for seasonal businesses
5:42 You need to prioritize scalability
8:14 Different industries require different budgets
10:13 How Jake closes new business
12:41 Time is the only finite resource
15:36 The profit-first system
18:12 Jake’s growth plans
Connect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with Jake - https://www.linkedin.com/in/jake-hundley/
Funnel Vision - For Performance-Driven Agencies & Marketers
Welcome to Funnel Vision, Hosted by Mikael Dia, Founder & CEO of Funnelytics - a revolutionary marketing analytics software that allows marketers and business owners to map and track their sales and marketing campaigns visually.
We feature Marketing Agency Owners and Performance Marketers to highlight the tactics, tools and strategies they use to grow their own business and their clients.
Funnel Vision brings you 3 episodes every single week that aim to highlight the strategies used by successful agency owners and performance marketers in a 20 minute format.
Aside from their unique topic of the day, our guests always answer one big question:
What is your best growth tactic?
For more content, check out our YouTube page, newsletter or connect with Mikael Dia on LinkedIn!
- No. of episodes: 64
- Latest episode: 2025-06-13
- Business Entrepreneurship Marketing
Where can you listen?
